品牌故事｜豐年農場

從一位18歲農會職員偶然接觸開始，鄭文乾先生看見食用菌栽培的潛力，毅然投入陌生領域，創立「豐年」食用菌品牌。歷經七○年代技術突破，豐年逐步成為台灣食用菌的重要供應者，也推動太空包技術，讓菇類走進日常餐桌。在經歷一場大地震後，讓豐年重新思考農場的未來，從原本封閉的生產工廠，轉型為兼具教育、觀光與休閒的生態農場，讓人親眼看見菇類從培育到收成的過程。如今第二代延續家族經營，豐年以誠信、在地與自然永續為本，將自家種植的靈芝實體融入「豐年－芝粹靈芝茶」，以看得見的安心原料，萃取靈芝純粹本味，沖泡出溫潤日常的養生滋味。

It all began with an unexpected encounter when Mr. Cheng Wen-Chien, then an 18-year-old employee at a farmers’ association, discovered the potential of edible mushroom cultivation. With courage and vision, he stepped into an unfamiliar field and founded the edible mushroom brand “Fong Nian.”

Through technological breakthroughs in the 1970s, Fong Nian gradually became an important supplier in Taiwan’s edible mushroom industry, helping popularize bag cultivation technology and bringing mushrooms into everyday dining. After a major earthquake, the farm reimagined its future, transforming from a closed production facility into an ecological farm that combines education, tourism, and leisure—allowing visitors to witness the journey of mushrooms from cultivation to harvest.

Today, carried forward by the second generation, Fong Nian remains rooted in integrity, local cultivation, and natural sustainability. With homegrown whole reishi mushrooms, RICH YERA – Lingzhi Tea presents a visible sense of purity and assurance, extracting the natural essence of reishi into a warm, nourishing tea for everyday wellness.

Content

產品命名 / 禮盒設計 / 茶包設計

Naming

芝粹靈芝茶

Concept

芝粹靈芝茶以「自然、溫潤、陪伴」為設計切入，將一株靈芝從土地孕育到茶湯入口的旅程，轉化為包裝上的色彩、結構與觸感。
金棕至灰褐的漸層，如同靈芝吸收大地養分、層層成熟後粹煉出的沉穩本味；簡約留白則讓純粹成為最安靜的力量。

包裝採30入(天) 抽取式設計，對應每日一杯的品飲節奏。每一次取茶，都像從農場採下一份自然的溫養，讓日常養生成為一種溫柔儀式。
打凸線性靈芝圖與木紋質地交織出靈芝生長的肌理，傳遞自然、無添加、安心的視覺質地。

Zhi Cui Lingzhi Tea takes “Nature, Warmth, and Everyday Companionship” as its design direction, transforming the journey of a reishi mushroom—from being nurtured by the earth to becoming a soothing cup of tea—into the package’s colors, structure, and tactile details. The gradient from golden brown to grayish brown echoes the way reishi absorbs nutrients from the land and gradually matures into a refined, grounded essence, while the minimalist composition allows purity to become its quietest strength.

The 30-count pull-out box design reflects the rhythm of one cup a day. Each sachet feels like a gentle harvest from the farm, turning daily wellness into a warm ritual. The embossed linear reishi illustration and wood-grain texture together express the organic patterns of growth, conveying the brand values of nature, additive-free purity, reassurance, and everyday nourishment.