Connecting Joy, Sharing Love

Feeling 18 一直以來傳遞的，不只是產品本身，而是一種讓人靠近彼此、分享美好的生活感。

這一次，Feeling 18將精神延伸至匹克球場上，將匹克球詮釋為一種愛的邀請。邀請人們走出日常，帶著熱情進入球場，在每一次揮拍、接球與來回之間，重新感受陪伴溫度。

讓快樂被擊出，讓愛被接住，讓每一次開拍，都成為分享美好的開始。

Feeling 18 has always shared more than just products—it shares a way of life that brings people closer and turns beautiful moments into something worth sharing.

This time, Feeling 18 extends that spirit to the pickleball court, reimagining pickleball as an invitation of love. It invites people to step out of their everyday routines and bring their passion onto the court, rediscovering the warmth of companionship through every swing, return, and rally.

Let joy be served, let love be received, and let every opening serve become the beginning of something beautifully shared.

Content

匹克球禮盒 / Pickleball gift box

Concept

包裝設計延續 Feeling 18 的品牌色彩，透過黑與金的輕重對比，呼應匹克球拍擊球瞬間的力量轉換。
輕，是球在空中往返的節奏；重，是揮拍擊出的力道與熱情。兩者相互交織，如同球場上每一次收與放之間，所展現出的動態平衡。

設計以球拍外框線稿與重複圖騰作為視覺核心，黑與金的搭配，不僅展現運動的動感，也保有品牌一貫的成熟質感；而球拍外框線稿與重複圖騰的運用，則讓視覺不只是裝飾，而是一種節奏、一種品牌識別。

The packaging design continues Feeling 18’s brand color language, using the contrast between black and gold to echo the shift of energy at the moment the pickleball paddle strikes the ball.

Lightness is expressed through the rhythm of the ball as it moves back and forth in the air; weight is revealed through the force and passion released with every swing. Together, they intertwine like the dynamic balance between control and release on the court.

With the paddle outline and repeated graphic motifs as the visual core, the combination of black and gold not only conveys the movement and energy of the sport, but also preserves the brand’s signature maturity and refinement. The paddle linework and repeated patterns are more than decoration—they become a visual rhythm, a brand language, and a distinctive identity.