Pickleball in Joy, Play with Love.

Connecting Joy, Sharing Love

Feeling 18 一直以來傳遞的，不只是產品本身，而是一種讓人靠近彼此、分享美好的生活感。

這一次，Feeling 18將精神延伸至匹克球場上，將匹克球詮釋為一種愛的邀請。

邀請人們走出日常，帶著熱情進入球場，在每一次揮拍、接球與來回之間，重新感受陪伴溫度。

球在空中往返，不只是運動的軌跡，更像情感的傳遞；每一次擊球，是熱情的釋放；每一次接住，都是愛的回應。

Feeling 18 透過匹克球這項運動，讓產品不只是器材，而是連結彼此的媒介。

讓快樂被擊出，讓愛被接住，讓每一次開拍，都成為分享美好的開始。

Feeling 18 has always shared more than products it shares a lifestyle that brings people closer and turns everyday moments into something worth sharing.

This time, the brand extends that spirit to the pickleball court, reimagining pickleball as an invitation of love. It invites people to step out of their daily routines, bring their passion onto the court, and rediscover the warmth of connection through every swing, catch, and rally.

As the ball moves back and forth, it becomes more than the rhythm of a game it becomes a flow of emotion. Every hit releases passion; every return becomes a response of love.

Through Feeling 18 turns its product into more than sporting equipment. It becomes a medium that connects people, sending joy into motion and catching love in return. Every serve becomes the beginning of something beautifully shared.

Content

匹克球禮盒 / Pickleball gift box

Concept

包裝設計延續 Feeling 18 的品牌色彩，透過黑與金的輕重對比，呼應匹克球拍擊球瞬間的力量轉換。
輕，是球在空中往返的節奏；重，是揮拍擊出的力道與熱情。兩者相互交織，如同球場上每一次收與放之間，所展現出的動態平衡。

設計以球拍外框線稿與重複圖騰作為視覺核心，讓畫面不只是裝飾，而是擊球節奏的延伸。
黑與金的搭配，不僅展現運動的動感，也保有品牌一貫的成熟質感；而球拍外框線稿與重複圖騰的運用，則讓視覺不只是裝飾，而是一種節奏、一種品牌識別。

The packaging design continues Feeling 18’s brand color language, using the contrast between black and gold to echo the shift of power at the moment a pickleball paddle strikes the ball.Lightness is reflected in the rhythm of the ball as it moves back and forth through the air; weight is expressed through the force and passion released with every swing. Together, they create a dynamic balance between control and release on the court.

The design takes the paddle outline and repeated graphic pattern as its visual core, turning the packaging into more than decoration—it becomes an extension of the rhythm of the game.The combination of black and gold not only conveys the energy and movement of the sport, but also preserves the brand’s signature sense of maturity and refinement. Through the use of paddle linework and repeated motifs, the visual language becomes a rhythm, a structure, and a distinctive brand identity.